If you love parties and you enjoy planning things down to the last detail, a career as a party planner may be a great option for you. As people become busier, the niche for event planning grows. Many individuals and business are more than willing to pay someone to plan their special events for them. Being a party planner is a great work-at-home opportunity for the right person who is ready to start their own business. Read on to learn how to start your own business planning parties.
~ Decide What You’ll Specialize In ~
When it comes to party planning, there are many different areas where you can choose to specialize. What you’ll choose to specialize in depends on what you enjoy and what the needs are in your local community. Just because you specialize in one area, doesn’t mean that you can plan parties for other types of events, but it’s a good idea to have a niche.
~ Get to Know Vendors ~
To be successful, you’ll need to have good relationships with quality vendors. You’ll need to provide your clients with supplies, catering, decorations, bartenders, and much more. Every company that you choose to do business with reflects on you and your business so you’ve got to form solid relationships with companies that are reputable and will make you look good.
~ Create a Professional Image ~
You are selling yourself and your image to your potential clients. That means that everything about you and your image must be top of the line and professional. Create a logo and choose a business name that reflects what you do. If you can afford it, you may want to consider hiring someone to create your logo for you. Make sure to spend the money to order professional business cards and letterhead. It will be well worth it.
Get Your Office Ready
~ Prepare Your Office ~
Before you take on your first job as a party planner, you’ve got to get everything ready. Set up your email account, purchase and know how to use accounting software, a high-quality printer, all of your contacts, contracts, etc. By the time you start advertising, you’ve got to be ready to take your first client.
Create a Marketing Packet
~ Create a Marketing Packet ~
It’s time to create a professional marketing packet. This should include marketing slicks that give a brief overview of the services you provide as well as information about you – including your background and experience. Take your time creating this, it should be professional and high-quality as it will often be the first thing that people see about your party planning company.
~ It’s Time to Start Marketing ~
You are ready to get the word out about your new business. Start by telling all of your friends and business associates. Target specific potential clients and locations where you think your services will be in demand. Make sure that everyone you know is aware that you are in business so they can use and refer you.
~ Make Networking a Priority ~
Networking is one of the most important things that you can do to launch your business. Become a member of your local chamber and attend as many events where you potential clients might be. Becoming a successful party planner will mean that you must know as many people as possible, so network as often as you can.